San Francisco, better known affectionately to everyone as San Pancho, is not your typical small fishing village.  It enjoys the services of a regional hospital located in town and the benefits of city water and sewage promoted by a formerMexican president.  In addition to these services, San Pancho offers one of the most pristine beaches along the Pacific Coast. 

San Pancho is also proud to host several gourmet restaurants, many colorful breakfast and lunch spots, and excellent taco stands. 

In addition to numerous clothing, craft and art shops along the village's newly paved main street, visitors and residents alike can enjoy watching soccer matches in town or watching polo matches at the world class polo club.

Another exciting activity is whale watching right from the beach in San Pancho during the annual migration from December through March. Baby sea turtles are also hatched and released as part of the local preservation project.

At the end of the main street is the Malecon, with an expansive and colorful hand-painted mural depicting the town's history. Huitchol Indians sell their beautiful beaded artwork and jewelry along with other local artisans who sell a variety of goods.